Our idea came about when we realised, a couple of years ago, that the world of spirits had not taken women's tastes into account, as they had never been its main consumers. This has changed, and in spite of this, it is still difficult to find a drink, such as beer or whisky, that is a clear favourite among the generality of women. And although the barrier that separates the two genders is less and less clear, it is evident that a considerable part of the population is attracted by sweet and subtle flavours, as opposed to the more bitter or strong flavours that play a leading role in the market.
That is why more and more white and rosé wine is being drunk, but its consumption is tied to a handicap: firstly it is associated with a glass, a format that limits the environments in which it is served, to restaurants, as an aperitif, to accompany meals, etc.
...then... HOW CAN WE MAKE A PRODUCT THAT IS SO EASILY PRODUCED IN OUR COUNTRY, AND WITH SUCH A LARGE PUBLIC, GO FROM BEING A SPORTS CAR TO AN ALL-TERRAIN VEHICLE?
The solution was simple:
Recyclable bottles, made of transparent glass, with a third of capacity, which can be easily consumed in any bar, discotheque or beach bar, but may also perfectly accompany any evening plan, bbq , etc. (because of its bubbly nature) or match any lunch or dinner, given its refreshing character which is not mitigated by its considerable alcohol content (10.5 VOL.).
In short, this is the idea: to plague the crazy world of leisure and enjoyment with femininity and kisses.
That's what WINEX is, the only X (kiss) that lights up the whole day, and lasts all night.